Saturday, 3 February 2018

Top Affiliate Marketing Trends To Watch Out For



Affiliate marketing can be defined as a type of marketing where the business pays a commission to the affiliates for each sale brought in by the efforts of the affiliate.  This has become a popular choice for many people who own popular social media accounts on platforms like Facebook, Instagram, Twitter, and Snapchat and so on.  Some companies pay their affiliates also in the form of Bonuses. According to the latest figures collected by experts at www.marketingweek.com/2017/11/02/awin-affiliate-industry/, affiliate marketing has turned out to be a very influential way to market products to a larger customer base.
The high performance of affiliate programs is one of the reasons why many marketers are rushing to integrate it into their digital marketing plan. After all, only little effort is required by the company to reach out to a larger customer database which has an interest in the niche of products or services offered by the company. Since these affiliates are trusted by their followers, they need to be convinced of the product quality to be a part of the marketing campaign. Since around fifteen per cent of the digital media industry’s income comes in for affiliate marketing, it is important to ensure the affiliates of the quality of the product. Here are some of the top trends that have been observed in affiliate marketing in recent times:
  •    Better Reporting
Affiliate marketing offers quality data about the products or services to their followers. This helps potential customers to look at the pros and cons before deciding whether or not to make the purchase. For example, consider a makeup channel on YouTube that is affiliated with a major cosmetics brand. This makeup channel can help consumers look at different ways to use the products and even see the swatch samples on different skin types. This makes it easier for the customers to decide which product will work for them and which will not.
  •    Niche Creation in Affiliate Marketing
Like any marketing strategy, affiliate marketing also relies heavily on the niche created. Instead of trying to have a contract with an affiliate who has a large number of followers regardless of the niche of their social platform can lead to disaster. It is crucial to make sure that the affiliates belong to the same niche that the company is marketing its products in. After all trying to sell more cosmetic products by getting associated with a sports related social media account makes no sense.
  •    Cross-Device Tracking
With consumers accessing the web using different devices in a single day, it has become absolutely necessary for digital marketing campaigns to cross track their net usage. Since affiliate marketing functions as if the web is being browsed from a single device, it helps companies keep track of the purchases made through the affiliate link regardless of the device the site is accessed from. At the end of the day, affiliate marketing goes a long way in bringing customers around to seeing the true potential of the product, which ultimately leads to more sales.

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