Friday, 3 November 2017

How To Write A Blog?

If you are keen on writing blog posts and want to know how to make a blog, this is the right article for you. According to the website, www.typepad.com, creating a blog is the perfect communication platform for you to promote your personal brand. Besides being a powerful tool to showcase your personal profile and reputation, blogs are one of the most highly interactive tools that the web world has gifted to the community around the world. The word ‘Blog’ is a combination of the two words namely ‘Web’ and Log.’

Blogs are widely used to disseminate information on the Internet. Besides being fluid, blogs are considered to a perfect platform to communicate both personally as well as commercially. Good business or corporate blogs can differentiate your business from your immediate competitors. Undoubtedly, blogs are widely used to build customer relationship through effective communication. In fact, a well-written blog, either personal or commercial, attracts huge traffic to the websites of the blogger. Now it is time for you know some of the factors you need to consider while starting your blog.

Prepare Before Starting
Writing blogs for business purpose needs some skills. These blogs should be written as if you are writing your book or autobiography. Before making commercial blogs, you need to make a clear plan and a strategy in order to attract the prospects. For this, you need to need to read the blogs of your competitors and should have a sound knowledge of your industry. Take some valuable inputs from the industry leaders for inspiration.

Many Types Of Blogs
Before starting your blog, know the types of blog posts such as tutorial, case studies, solution, stories and so on. These different formats are designed to attract the right audience to your website. By using tutorial posts, you can enlighten your readers with a practical explanation about a theme, activity or even an issue.  Blogs about case studies are pretty useful to showcase your knowledge in the industry or your expertise field etc. Generally, the story type blog posts are widely used to share a personal experience to focus the main subject.     

Content is the king in writing your blog posts. Select the right keywords to optimize your website, thereby making it more SEO-friendly. Also, have a planning schedule for your blog posts, a process similar to the publication of weekly or monthly magazines. Have a committed time-frame for writing blog posts and maintain a great consistency. When you are blog posts are too good, your readers will be waiting to read your next scheduled blog post.  

While writing your blog post, consider the aspects like the heading, subheadings, length of the texts bullet points, etc. in order to keep the contents sharp, sweet and short. Too many lines will drag away your audience to your competitor.  Never criticize your competitor and instead focus on sharing the benefits of every feature available in your products. For example, when you are briefing about the remote control for a television, the matter of convenience for the users need to be high lightened, while the remote control is just one of feature the TV has. Always focus on feature-benefit comparison while writing blogs for products.